Gross Domestic Product
London, October 2019
When: October 1-15, 2019
Where: Church Street, Croydon, London, England
Banksy opened a very special kind of store in Croydon, South London, on October 1, 2019. Street windows were showcasing an amazing scenography of dazzling artworks that could only have been made by Banksy…
As queues of fans and buyers formed around the block, awaiting for doors to open, it soon became clear that this was not a store at all, but merely a display for yet another amazing Banksy project entitled “Gross Domestic Product”…
GROSS DOMESTIC PRODUCT™
In a notice on the shopfront, Banksy outlined the reasons for opening a shop, explaining that it was the result of legal action from a greeting card company who tried to trademark his name.
In order to combat this impending commercialization of the Banksy brand, the artist was advised and decided to create and sell his own line of “domestic products”. Indeed, the reason to open the store is not only artistic: there is a trademark dispute between Banksy and a greeting-cards company using the Banksy brand while selling products with Banksy’s art. As usual, the artist has found the perfect artistic answer, at the same time as making a political, social and artistic commentary.
According to DACS (the not-for-profit visual artists’ rights management organization in the UK) chairman and media lawyer Mark Stephens: “… the law clearly states that if the trademark holder is not using the mark then it should be handed to someone who will.”
The perfect solution: create a merchandise range and open a shop.
In Banksy’s own words: “Everything in the store “has been created specifically to fulfill a particular trademark category under EU law”, Banksy says. “I had the legal sheet pinned up in the studio like a muse.” He adds: “John Lennon said: ‘I’m an artist, give me a tuba and I’ll get something out of it.’ I feel the same way about a trademark dispute.”
Does Art Matter?
This is Banksy’s first experiment with a new technique for making prints – spray the stencil onto processing film and expose the result directly onto a silk screen.
This avoids photography or computer manipulation and creates a super accurate analogue representation of gestural mark making.
In other words – looks pretty dope.
Comes as set of three signed and numbered.
A print made in homage to New York post-graffiti pioneer Jean-Michel Basquiat.
In which Banksy is cleverly questioning the relentless commodification of Basquiat in recent times – by crassly adding to the relentless commodification of Basquiat in recent times.
Two different papers – black and grey board
Upcycled from an office supplies store, this timepiece features a trademark Banksy rat and is suitable for home, office or Home Office.
The precision mechanism requires 1x AA battery to accurately mark our relentless and steady ticking towards the great unknown.
Screen printed in black and individually hand smudged.
BANKSY™ MET BALL
This home entertainment lighting system is made from an old Police riot helmet and approximately 650 little mirrors.
BANKSY™ CLUTCH BAG
This fashion-forward accessory is made from a genuine real life house brick and is perfect for the kind of person who doesn’t carry much but might need to whack someone in the face.
Probably no less practical than the output of most haute couture fashion houses.
Made from random bits of old handbag so yours may differ from the one pictured.
BANKSY™ DUCK & COVER
An updated version of the classic 70’s design classic of three flying ducks – this relief wall decoration depicts a fleet of unmanned predator drones descending in formation.
Comes as a set of three.
BANKSY™ EARLY LEARNING COUNTING SET
Engage all your child’s learning muscles with this fun counting game. See how many figures they can fit in the truck while it makes a quick stop.
Wipe clean finish, contains small parts unsuitable for under 12’s.
Proceeds from the sale of this item are used to support migrant rescue missions in the Mediterranean. Italian courts have ruled this illegal so customers are advised the purchase of this item could constitute a criminal offence.
BANKSY™ X ESCIF – AXE
Made in collaboration with Spanish artist Escif this hand made tool with a happy ending makes a fine decorative companion to fireside or radiator.
Made from polymer resin so not much good for actually chopping wood.
A version of the ‘John Bull’ English gents waistcoat updated for modern times. This customised body armour is capable of stopping bullets up to .45 calibre and is fully stab proof, yet not machine washable.
As worn by Stormzy at Glastonbury festival (because it’s very dangerous there).
BANKSY™ SOFT TOYS
This delightful wall-mounted collection of critters is perfect for the Blue Planet generation. Made from charity shop kids toys and genuine random beach detritus, so may contain germs/infectious substances.
Made as the toys become available.
Are you fed up with soft furnishings trying to express feelings on your behalf?
Then let these stenciled cushions make that clear.
They come as a pair but might not match as they’re painted on what gets found in the charity shop.
What do you buy for the person who has everything?
A 230kg reminder that you can’t take it with you.
Hand carved by Banksy in a slab of Portland stone.
BANKSY™ WELCOME MAT
This mat is hand stitched using the fabric from life vests abandoned on the beaches of the Mediterranean.
Customers are advised they no longer constitute a valid buoyancy aid – although shockingly many never did – they’re cheap fakes sold by people smugglers and don’t actually float.
To fabricate the mats Banksy has teamed up with the organization ‘Love Welcomes’ who work with women in detainment camps in Greece.
You can make your order by visiting their website here.
All proceeds are retained locally to help refugees access key services.
A bit of old carpet painted to resemble the diabetes riddled corpse of Tony the tiger.
This floor covering makes quite the conversation piece…
Especially if the conversation centers around the UK spending over £7.8million a year on tooth extractions for the under 5’s.
Carpet with resin head.
BANKSY™ BABY MOBILE
Banksy has created the ultimate ceiling mounted stimulus toy to prepare your little one for the journey ahead…
A lifetime of constant scrutiny both state sanctioned and self imposed.
Due to some issues with bubbles that need to be ironed out.
This product will be available in the New Year.
BANKSY™ BALLOON TEE
This image has been the jewel in the crown of every Banksy bootlegger for the past 15 years, now the first official version comes with an actual jewel on it.
Screen-print on guilt-free fair trade tee with pendant.
It might look like Banksy has torn the label off an old can of paint, written his name on it, and is trying to market it as a brand new product
(just to prevent a paint company from getting there first)
But that is certainly not what’s happened, no…
This is trademarked Banksy paint, an exciting new addition to the world of branded wall coverings.
BANKSY™ TAGGED TEE
An attempt to fulfil the trademark requirement to sell clothing with the artists name written on…
These tagged tees are made out of charity shop shirts vandalized with stainer ink, spraypaint or oil stick.
Every one is different, will last a while but might stain other stuff if you wash it at the same time.
Have you ever looked at a Banksy and thought – my kid could do that?
Well, so has Banksy and now they have.
Required to release a range of branded mugs the artist got the kids to do it, then signed the result.
Fully glazed and some feature a charming spelling error.
BANKSY™ ULTRA HD TV
Perfect for the snowflake generation, a 55 inch colour TV with a big Banksy on it.
Which is totally fine from an art point of view, but does substantially impair viewing quality.
Made to order when the used TV’s becomes available.
BANKSY™ SHREDDED TEE
The same played-out old image, this time attacked with a knife by the artist.
On-trend consumers might be aware that Vogue magazine calls ‘fringing’ a ‘hot trend’ this season.
Shame we don’t ship until Christmas.
Screen-print on fair trade tee.
Probably not really machine washable now.